A bold, modern brand for a growing fitness platform. Designed to support a universal gym membership model, the brand and digital experience were crafted to appeal to a wide, active audience while clearly communicating ease, accessibility, and community.

A confident, scalable brand positioned at the centre of the UK fitness landscape. With strong partnerships across major gym chains and an expanding user base, GymBuddy is built to support growth while making gym access simpler, more social, and more flexible for its users.