Hale Homes is a family run business primarily based on the roofing sector. INKSET were asked to create a brand that would be instantly recognisable across multiple platforms. The growing business would be branching out in to a number of industries and so its image needed to be diverse enough to represent a number of fields.
The client was involved from the start knowing what direction they wanted to take. Together, we developed a vague idea in to something visually powerful with expanse to act as an umbrella for future growth.